• In 1986, Hirotaka Takeuchi and Ikujiro Nonaka described a new holistic approach which increases
    speed and flexibility in commercial new product development:[2] They compare this new holistic
    approach, in which the phases strongly overlap and the whole process is performed by one cross-
    functional team across the different phases, to RUGBY, where the whole team "tries to go to the
    distance as a unit". The case studies come from the automotive, photo machine, computer and printer
    industries. Check where Google is applying this RUGBY concept
  • Check out what CISCO thinks about RUGBY and its cross-functional teams. Click here

  • "...And since we are talking about teams, I would also like to take a moment to talk about rugby...
    RUGBY is probably the one from which a manager can draw the best lessons..." Letter from the
    Capgemini's Chairman

  • What do you mean with Spirit of Rugby?  Click here

  • Sport values applied to business management. EOI Business School- Spain. Click here

  • Companies from different countries, that have already used Rugby to train its Managers' Team:
    Auchan, Rexroth-Bosch Group, Conad, Coop, DHL, FIAT, Iveco, Poste Italiane, Paramount,
    PriceWaterHouseCoopers, Siemens, Nike, Energizer among many others